Here's the Summer 2022 YRC Deep curriculum. The goal is to get comfortable with the fundamentals of Entrepreneurial Science.

More info here: https://younglingresearch.gumroad.com/l/yrcdeep

See you soon.

Curriculum

Introduction to Psychology

The brain
Neuroscience
Cognitive & computational psychology
Freudianism, Behaviorism, and Computational Theory of Mind
Sex differences & genetics

Marketing & Branding

Penetration & Mass marketing
Buyer moderation & Double jeopardy
Distinctive assets & Memory structures
Mental & Physical availability
Marketing at small companies
Positioning at small companies
Customer acquisition at small companies
Market research
Ethnography

Behavior science

Elements of behavior
Using motivation
Making behavior easier
Prompts
Utilizing Behavior Design

Game Theory

Foundations of Game Theory
Dominant Strategies
Nash equilibrium & Pareto efficiency

Probability & Statistics

Analyzing data
Distributions
Bayes’ theorem
Hypothesis testing
Regression

Behavioral economics & Consumer Psychology

Technological economics value creation & Psychological economic value creation
Consumer behavior
Framing & biases
Prospect theory
Choice architecture & choice overload

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