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Evidence-Based Marketing so You Can Earn More

€449 a month

YRC DEEP: The Foundational Marketing Program For People That Want To Better Serve Their Audience, Earn Their Trust, And Make An Impact.

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YRC DEEP: The Foundational Marketing Program For People That Want To Better Serve Their Audience, Earn Their Trust, And Make An Impact.

Youngling Research🔬
2 ratings

Are you tired of programs that talk about growth hacks, shortcuts, and tactics that supposedly get you rich fast?

Are you fed up with marketing that's uninspired, hype-y, and spammy?

And are you looking to learn how to do marketing that works and that you can be proud of?

Well then this program might be just what you've been looking for.


If you've been working hard on your craft and yet it seems like the marketing isn't working. Then perhaps you're doing it wrong...


In this twice-a-month program, you'll gain a new outlook on marketing, learn to make better marketing decisions, learn how to think differently in a world where conformity is rewarded, and finally... learn how to see the world the way your customers see it.


Not only is this a more ethical way of doing marketing because it adds instead of subtracts value from the lives of the people you wish to serve, but it's also more effective.


How It Works

Every two weeks you and the rest of your cohort will join me on Zoom. Each session, which is about 1-2 hours, you'll spend some time learning marketing concepts


Some Of The Things We'll Cover

Introduction to Psychology

  • The brain
  • Neuroscience
  • Cognitive & computational psychology
  • Freudianism, Behaviorism, and Computational Theory of Mind
  • Sex differences & genetics

Marketing & Branding

  • Penetration & Mass marketing
  • Buyer moderation & Double jeopardy
  • Distinctive assets & Memory structures
  • Mental & Physical availability
  • Marketing at small companies
  • Positioning at small companies
  • Customer acquisition at small companies
  • Market research
  • Ethnography

Behavior science

  • Elements of behavior
  • Using motivation
  • Making behavior easier
  • Prompts
  • Utilizing Behavior Design

Game Theory

  • Foundations of Game Theory
  • Dominant Strategies
  • Nash equilibrium & Pareto efficiency

Probability & Statistics

  • Analyzing data
  • Distributions
  • Bayes’ theorem
  • Hypothesis testing
  • Regression

Behavioral economics & Consumer Psychology

  • Technological economics value creation & Psychological economic value creation
  • Consumer behavior
  • Framing & biases
  • Prospect theory
  • Choice architecture & choice overload




So If You're Interested In:

  • How to get more clients and gain market share
  • How to better serve your audience
  • How to pigeonhole yourself and position your products effectively
  • How to tell better stories
  • How to find, become part of, and serve a tribe
  • How to think unconventionally and look at problems obliquely
  • How to make change happen
  • How to market in the real world
  • How to make things people want to buy instead of making what you want to sell
  • How to focus your marketing efforts and get better results with less time and effort
  • And how to get a better understanding of the fundamentals of this field

... then YRC DEEP is the program for you.


Reviews

"The main thing is to act, which is where many entrepreneurs get lost. We load ourselves up with information but actually using it, implementing it, and experimenting is much more difficult. Yet, that's where the actual results come from. Yes, it's scary. But so is doing nothing. YRC Deep helped me actually DO and over the months, completely shifted my attitude towards marketing. So thank you for that."



"I had a lot of unstructured ideas in my head and this [YRC DEEP] helped my to structure it."


"I have spent a ton of money and time on online marketing courses. This is by far the one that helped me the most."


"Been following RJY on Twitter for a while and have been reading his essays since 2019. I love what he's teaching."




You Can Cancel Anytime.
Monthly and Yearly Payment Options Available.


Contact me for bulk pricing at RJY@YounglingResearch.com

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"I have spent a ton of money and time on online marketing courses. This is by far the one that helped me the most."

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